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Founded by top collegiate and professionals athletes, Athletic DNA understands and is dedicated to the journey of becomi... Founded by top collegiate and professionals athletes, Athletic DNA understands and is dedicated to the journey of becoming a world class athlete.  Celebrating the trials and tribulations that shape your character is key and we recognize the passion, perseverance, and dedication it takes to succeed.
World class athletes successfully develop core athletic character traits - we think of these athletic characteristics as the athletes' athletic DNA and they represent the essence of the Athletic DNA brand.  Below is a subset of the Athletic DNA attributes:

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